A WordPress product details page is the place where an online customer will make a decision whether your offerings meet his needs or not. This is the place where the user decides that he/she really needs to get that items, and finally makes a purchase. So, making product pages more findable in search engines and easier to reach by the prospective clients is an indispensable part of any online marketing strategy. A product page is a place where a good and productive user experience comes into play.
How to make your web page more noticeable? The answer is avid. Make clever use of the effective contemporary SEO practices. The way Google finds your site has changed over the last years. However, this doesn’t mean that SEO is dead. New approaches and techniques are being invented, making the search more user-friendly.
I guess I won’t surprise anyone saying that the most recent update of the Google search algorithm prioritized mobile-friendly web resources, as compared to the ones focused on the desktop browsing only. Moreover, Google will not rank high those sites that are not convenient to browse from smaller screens. So, if the mobile version of your site shows pop-ups as a person reaches the web page, do not expect to find your site at the top of the search results.
This results in the necessity for contemporary businesses to take new approaches to SEO in order to perform well in the ongoing game in SERPs. Some businesses even start building their online campaigns from scratch, thus growing the chances that their new strategy will bring the desired fruitful results.
Whether you are looking for the tricks to apply changes to the already launched online campaign or you would better prefer to build everything from scratch, the following WordPress SEO checklist should help you dominate the competition.
Quick Page Loading
The speed at which your pages load is one of the key factors of how high your site will rank in the search engines, as well as the way people who reach it will behave. On the average, 40%-60% of online customers will abandon the pages that take too long to load. If it takes users more than 1-2 seconds to wait until all data from your site loads, they are more likely to leave for a fast-loading competitor’s site rather than stay on your page waiting.
Even if a person stays on your site after waiting until the content loads, 70%-80% of such customers are not likely to place an order at all. To the biggest degree, this is caused by the poor performance of your site. On the psychological level, this may mean that your website is not reliable and trustworthy. So, a user should better search for a better place to make a deal.
SEO-Friendly Product Descriptions
When working on the product descriptions on your site, make sure that those both represent your solutions in a clear and captivating style, as well as use the language that will make it more findable by the web community as they search for the items that you sell on Google. Product descriptions that you provide on the pages of your site should be written in a way that is unique to both your industry and your brand.
If you want to reach the top of Google or Bing search results, then copying and pasting the texts from the manufacturer’s site is a bad idea. Although the popular search engines do not penalize such actions, they neither reward them. There is no guarantee that the same duplicated content won’t appear on a dozen of other websites working with the same manufacturer. Having this kind of data on your site will make you get lost in a range of clones. In order for this not to happen, make every piece of data unique and universal.
Versatile Tags in Product Page Titles
The tags used in the title of web pages make it far easier for both search engines and online customers to understand what exactly a specific online resource represents. So, in order to make it clearer for the web community to understand your message, make sure that the titles of your web pages include both specific and descriptive keywords.
If you refer to the tutorials provided by the most popular search engines, you will find hem recommend using two descriptive keywords separated with pipes and followed by a brand’s name.
As per the product detail pages, it’s recommended to add specific product numbers as well. This approach is perceived as one of the most effective ones since that’s exactly the way how online shoppers will search for the items on Google and Bing. Accompanied by a brand’s or a manufacturer’s name, such search results will draw more attention of the potential customers, presenting you like an authority.
That’s exactly what TemplateMonster does. As I typed “monstroid wordpress theme” in the Google search bar, the first link that I was introduced to was a collection of child themes included into their top-selling Monstroid template. As you can see on the screenshot, the page title is accompanied by the company name and the item ID number, which have brought the page to the top of the search results.
Good Metadata Descriptions
Metadata is similar to a commercial text that appears in search engines and makes the web users follow a specific link to discover more about your offers.
We can consider meta descriptions as the second most important part of the proper search engine optimization of your site’s pages. The content that you write in the metadata should entice everyone who sees it to take an action as you explain why the provided content is relevant.
The optimal size of a meta description should be no longer than 160 characters with spaces. Based on this, meta description is often compared to the text written in a tweet, where 140 characters are the limit. In order to make a reader get interested and motivated for a further investigation of your data, you should be aware of the fundamental tricks making metadata an eye-catcher. So, let’s consider the main hacks to keep in mind.
- Using verbs in meta descriptions is especially effective in eCommerce purposes. The pro tip to consider is that “hiding” a verb somewhere in the middle of a 160-characters lines isn’t enough. The metadata or an open graph description should start with a verb.
- Use CTAs. It is a good idea to accompany a verb with a call-to-action. For a better effect, the metadata can start with a “Shop now” phrase, for example.
- Do not forget to use search phrases on the pages of you site that target to attract the web visitors from a narrower range of search queries. It’s worth mentioning the terms from such queries in the descriptions.
- Work with templates. Rather than creating an ideal meta description for every single page of your site, build custom templates for different kinds of pages than the web users can reach on your site.
For example, you can create separate templates for product category pages, content pages, etc. As you have a pre-built skeleton, you can spend more time on the proper content optimization.
Use Image ALT Text
Alternative texts are applied on images on WordPress sites. ALT texts’ purpose is to specify how relevant is the image to the content. Luckily, WordPress doesn’t require you to know how to code in order to add ALT texts to images. You can add the respective copy to the visuals as you upload those to the media library or by clicking on the image visual editor.
Use Short URLs
Google gives preference to the clean WordPress sites that has a good structure and a proper organization. This deals with the way you write URLs as well. One of the recent studies run by MarketingSherpa conducting that people are 250% more likely to click on a link if:
- It has a fairly short URL;
- Its placement is right below a long URL.
So, the shorter URLs on your site are, the more competitive your online presence is.
Use Social Media Tags and Share Buttons
Someone would assume that Google doesn’t mind social media counts in its algorithm. However, there is a noticeable correlation between the pages that have received a significant amount of shares and the ones that rank high in the search results.
So, to make your content more noticeable on the web, add social sharing buttons to the pages of your site. Also, make use of Open Graph tags to make your content more findable on such kind of resources.
These were 7 of the most effective tips to make your WordPress site more noticeable on the web. If you are only planning to get a site up and running, make use of ready-made WordPress themes. These are solutions containing SEO-optimization, which will help you reach the target audience much quicker.